This article is about the sugar candy made by Smarties Candy Company. For the chocolate candy made by Nestlé, see
Smarties. For other uses, see
Smarties (disambiguation).
A
Smarties wrapper containing the candy.
In the
United States,
Smarties are a type of artificially
fruit-
flavored tablet candy produced by
Smarties Candy Company, since 1949. They are marketed in
Canada under the brand name
Rockets, to avoid confusion with
Nestlé Smarties. They are similar to the English
Fizzers from
Swizzels Matlow[citation needed]. In 1949, the brother of the chairman of Swizzels Matlow travelled to the US and established Ce De Candy, Inc. (now known as Smarties Candy Company). The candies bear a strong resemblance to
tablet-style pills in shape and texture. One individual candy is in the shape of a cylinder with a diameter of roughly 1
cm and a height of roughly 4
mm. Larger ones have a diameter of 2.5 cm and are about 6 mm thick. Both sizes are concave. There are 25
calories and 6 grams of
sugar in a roll of Smarties.
[1] Ingredients include:
dextrose (may contain
corn syrup solids and/or
maltodextrin),
citric acid,
calcium stearate,
artificial flavors,
colors.
Smarties come in combinations of colors within their wrapped rolls. These include white and pastels yellow, pink, orange, purple, and green. Each color's flavor is different. They are usually packaged as a roll of 15
candies wrapped in
PVC. Because each package is small and inexpensive, they are often bought in bulk for occasions such as parties, parades, or
Halloween.
[edit] Flavors and tastes
An array of different colored Smarties.
Smarties Candy Company produces "extreme sour" and/or "tropical" varieties of Smarties. Each package contains an assortment of
pastel colors, including white, yellow, pink, green, purple, and orange. The flavor of each color is as follows: White is orange/cream, yellow is pineapple, pink is cherry, green is strawberry, purple is grape, and orange is orange.
[2]
[edit] Regional Variations
Comparison of USA vs Canadian produced Smarties.
Smarties produced by Smarties Candy Company
Union Township, Union County, New Jersey, plant have a slightly different taste from the ones that are produced by their
Newmarket, Ontario, plant. Some people believe that the Canadian candies (branded as Rockets) generally taste stronger, with more noticeable differences between the various color flavors, and say "Made in Canada" on the label after the list of ingredients. Canadian made Smarties are also imported into the US - typically, these Canadian Smarties are most commonly seen around Halloween, imported only when the US production is not sufficient for demand. These actually say "Made in Canada" under one of the main Smarties logos on the wrapper. These Canadian made Smarties have a slightly smoother look to them than US production - the US produced ones tend to have more colored "specks" present in them.
Ce De Candy's Canadian plant also produces varietal Smarties flavors and sizes, such as the "extreme sour" flavor as well as "candy money" which are larger tablets with monetary amounts etched into them such as 1 cent, 5 cents, 10 cents, 25 cents, 1 dollar, 5 dollars, and ten dollars.
[3] A new variety of Smarties, in which each piece is roughly the size of an
American or
Canadian quarter, are sold in single rolls. Although labeled simply as "Smarties", the candies are referred to as "Mega Smarties" by distributors and merchants.
[edit] Klik Rockets Dispenser
A
Klik Rockets Dispenser (trademarked
KLIK in caps) dispense Rockets brand candies (known as
Smarties in the U.S.), in a way very similar to a
Pez dispenser. Known variants of these dispensers include the Easter Bunny, and an
orange fruit with sunglasses and a smile.
These dispensers hold
U.S. Patent 5,785,206. The dispensers are made in
China, and distributed by
Regal Confections in
Canada. They are recommended only for children three years of age or older.
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